Jordan Brand Unveils The Jordan CP3.VIII

With the beginning of the season rapidly approaching, Jordan Brand debuts the eighth iteration in Chris Paul’s signature shoe. The Jordan CP3.VIII brings a sleek, minimalist aesthetic to a shoe designed to deliver maximum performance, speed and responsiveness to the court.

Chris Paul is incredibly involved in the design process of the shoe, and works closely with Jordan Brand designers to create a shoe that is made specifically for his game. Paul asks designers to incorporate elements that give him an edge over his opponents, similar to a superhero's kit with concealed ecret weapons.

Beyond the shoe’s performance elements, the CP3 signature line has always featured personalized touches, helping distinguish Paul’s game-day footwear. The Jordan CP3.VIII continues that trend, with a family tree detailed on the inside of the tongue, complementing the traditional chevron design that pays tribute to the patriarchs of the Paul family.